Blocking of all News leaves out signiﬁcant brand-safe and suitable inventory in content-rich environments.
Advertisers should feel conﬁdent they can spend in the News category and still have a very aggressive stance to ensure their ads appear in brand safe and suitable environments that are aligned with their brand.
Solutions are not just about context.
Are missing out on revenue. Unfair to publishers as News is a populous category that draws a lot of high-value users.
Advertisers are over-blocking, using blunt-instruments to avoid unsafe environments at the loss of impressions within content-rich environments while there are more elegant solutions available.