FAST has the content. Now it's leading the signal shift too.
FAST platforms now outpace any single broadcast network, but ~60% of CTV bid requests carry no usable program-level signal. Buyers are spending on inventory they cannot characterize.
Peer39's analysis found that 41% of the top-100 streaming shows are available on at least one FAST service, and 84% of premium broadcast and cable content is also accessible on FAST.
This report maps where signals are gaining ground, where gaps remain, and provides a practical framework for reaching quality FAST content at scale.
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Inside the report, you'll find:
Why ~60% of CTV bid requests lack usable program-level signal, and why FAST is outpacing other inventory types in closing the gap
How 41 of the top-100 streaming shows are accessible for free, yet invisible to most programmatic buyers
Why genre targeting fails: 61% of "Other"-labeled channels are actually Entertainment, and how mislabeling hides real inventory from targeted buys
Why FAST services provide signals 33% more often than subscription services
How supply path selection shapes the signal, pricing, and Fake CTV exposure buyers experience
A practical framework for improving CTV performance without overpaying
