You can’t optimize what you can’t see in CTV
Signal poverty, Fake Content, and proxy metrics are distorting optimization in programmatic CTV.
CTV scaled faster than the signals that describe it.
Today, approximately 60% of CTV bid requests contain no usable program-level signal, and 25.2% of Open Exchange CTV bid requests are classified as Fake Content.
Optimization breaks long before delivery metrics reveal the problem. This report explains why.
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Inside the report
This report analyzes industry-wide CTV bidstream data to map how transparency gaps are impacting performance.
Why ~60% of CTV bid requests lack usable program-level signal
How app-level buying hides structural risk and enables Fake Content
Why completion rate is a delivery metric, not a quality signal
How 25.2% of Open Exchange CTV bid requests are classified as Fake Content
*Based on Peer39's analysis of CTV bidstream data
