As CTV continues its rapid ascent, we are excited to bring quarterly benchmarks with insights for advertisers to use for comparisons across performance, delivery, and safety & suitability. 

Our analysis into Q1 revealed notable trends including a 28% increase in total bid requests originating from Fake CTV Content, as well as a 27% increase in Fortune 500 advertisers buying this type of inventory. 

Additional benchmarks include daypart, channels, services per campaign, and impressions by show genres. 

Download our Q1 2024 Benchmarks Report to learn more!