As CTV continues its rapid ascent, we are excited to bring quarterly benchmarks with insights for advertisers to use for comparisons across performance, delivery, and safety & suitability. 

Our analysis into Q2 revealed notable trends including a deceptively optimistic 6% decrease in total bid requests originating from Fake CTV Content, that was accompanied by a 34% increase in Fortune 500 advertisers buying this type of inventory. 

Additional benchmarks include insight into Divisive News Content as we approach the 2024 US Presidential Election.

Download our Q2 2024 Benchmarks Report to learn more!