Fake Content & Divisive News Channels: Seeing Is Believing

Our Mission to Advertisers

With CTV viewership growing steadily year over year, we are committed to protecting advertisers from the emerging obstacles across programmatic CTV. Specifically, unsuitable and low-quality inventory that affects performance and brand reputation.

What is Fake Content on CTV?

Fake Content on CTV are channels that don't fit the concept of TV content: these are ad-supported screensavers, white noise generators, "boyfriend simulators", game channels and mobile apps posing as CTV in programmatic marketplaces.

What is Divisive News on CTV?

Divisive Content on CTV are channels that present and promote divisive news and are not fact-checked, politically biased, or satirical. These channels can veer into hyperpartisan political programming and even misinformation.

Sample from

Naturescape Channel

Sample from

One News America

Protection From Fake Content and Divisive News

With the rise of Free-Ad Supported TV (FAST) channels, our goal is to support all advertisers in maximizing their investments and driving campaign performance across CTV with pre-bid categories the place your ads in the environments that deliver what you expect.